Telling a story…
If you make a living playing music, you are probably aware of the following points:
- you are in business (as the sole owner of You, Inc.)
- marketing can be a major key to your success
Music is both art and business, and if you depend on it to keep your lights on and food on your table, you will need to pay attention to both parts.
In business, one of the most powerful and mysterious forces is marketing.
For example…
Despite what we are often taught, the best players don’t always make it to the top. I am sure everyone knows many great players who just can’t seem to make ends meet or other super talented individuals who just can’t seem to win an audition. Usually, it is that person that is a both a good player and a good marketer that stands out.
So what is marketing?
It is a pretty vague word that means different things to different people.
Marketing guru Seth Godin just released his newest book entitled All Marketers are Liars that puts a pretty interesting spin on the whole idea of marketing.
In his book, Godin writes about how storytelling can be the most powerful marketing force of all.
It is a book not directly aimed at the musical world, but nevertheless very valuable for anyone making a living as a musician.
You can read his blog at www.allmarketersareliars.com or download an excerpt of the book.
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